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The Obsolescence of the current Ad Agency model…

More and more “thinkers” and management gurus are debating the relevance of the current Agency model as they fail to adapt quickly to the changes in the business landscape and respond to the evolving needs of their clients. The disruptions of the digital revolution has not only changed the rules of the game but also created opportunities for new players such as management consultants and technology giants to enter the field.

Read on… https://www.linkedin.com/pulse/management-consultants-eating-ad-agencies-lunch-avi-dan?trk=hp-feed-article-title-like

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